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The most important meal of the day

Wednesday, 22 February 2006 11:44 AM

Holiday Inn Express gives you breakfast when you stay with them. They proclaim this benefit in their advertising: "Free Breakfast Bar."

What they mean is this:
HIXbreakfast.psd


For a long time, a very long time, I thought they meant that if I'd stayed at a Holiday Inn Express, in my room next to the coffee maker I'd find one of these:

cerealbars.jpg

I could not understand why they were trumpeting this in three-foot tall letters on their billboards.

I don't remember when I figured out what they really meant. But even know, when I know what they mean, every time I see a Holiday Inn Express Billboard, I still picture the shiny wrapper of a NutriGrain bar.

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