About My Brilliant Mistakes
This is the blog of Cynthia Closkey — web designer, writer, and all-around swell gal.
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The powder sugar on this donut puts a semi-protective barrier between your fingerprint and your nutrition
Monday, 18 April 2005 10:59 AM
Hearing rumors that a certain ad campaign is being retired, Jonah Bloom of AdAge bids farewell to Miller's High Life man:
In an era when much advertising feels fake, especially brewers’ ads, which tend to depict too-preened girlymen prancing around predictably beautiful women, the High Life man has been an honest, authentic campaign that regular beer drinkers could relate to. More young men than ever before are deserting beer for fancy liquors and silly spritzers -- on-premise spirit sales grew an estimated 10% last year, while beer sales declined -- and here was a campaign reminding us real men drink beer. It played perfectly into the cultural backlash against metrosexuality, it spoke to those of us who still aspire to our stoic fathers and grandfathers, who built stuff, who knew stuff.
The column includes several of the ads, which are pleasingly low-key and clever, and worth the free AdAge site registration to watch one final time.
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Copyright © 2004 – 2007 Cynthia Closkey