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Tuesday, 09 November 2004 10:40 AM

The folks at the Guardian Unlimited are experimenting with a new use of blogs:

From today, we're experimenting with the idea of a "newsdesk update" Newsblog entry. Every weekday morning, one of our editors will tell you some of the main stories we're planning to cover during the day, let you in on the editorial discussions that go on behind the scenes in our newsroom, and give you an opportunity to offer your comments and suggestions. And today it falls to me to get the ball rolling …

It's like the TV news "what we're working on for tonight's report," but with the addition of asking for and potentially using reader feedback. This is great for news junkies, but it also gives the Guardian a chance to better gauge which stories pique reader interest most, before they go to print.

The Guardian seems always to be looking for ways to incorporate new technologies into their operations and business model. Combined with their fine writing and editorial work, it makes them a great one to watch.

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Copyright © 2004 – 2007 Cynthia Closkey