About My Brilliant Mistakes
This is the blog of Cynthia Closkey — web designer, writer, and all-around swell gal.
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Learning from the big boys: Sun's business blogging policy
Tuesday, 04 May 2004 10:10 AM
If you're thinking of using weblogs to generate activity on your business website -- through either a single business blog or multiple "personal" blogs by employees -- check out Sun Microsystem's recently posted Policy on Public Discourse. It's short and to-the-point, quite commonsensical, and an excellent core around which any company could craft its own policy. And it links to an interesting article on how the policy was created.
Rick E. Bruner, who highlighted this policy on Business Blog Consulting, takes this opportunity to remind everyone of the Corporate Weblog Manifesto of Robert Scoble (of Microsoft). The Corporate Weblog Manifesto is grittier than Sun's policy, and a nice complement to it.
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Copyright © 2004 – 2007 Cynthia Closkey