About My Brilliant Mistakes
This is the blog of Cynthia Closkey — web designer, writer, and all-around swell gal.
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Its version of the Chicken Dance is nothing like I expected
Monday, 12 April 2004 09:07 AM
New ideas in viral marketing: Burger King presents Subservient Chicken. Easily the weirdest thing I've seen a major food corporation do, and that's even counting the Quizno's singing rat commercials. This is one ugly chicken. And check out the duct tape on the left ankle. But it will raise brand awareness among the younger elements of the fast food nation, at a time when BK is looking to turn its fortunes around.
(Link via Adrants.)
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Copyright © 2004 – 2007 Cynthia Closkey